Privacy Statement

Last Updated: 10/12/2026

I. Introduction

United Real Estate Group (“United Real Estate Group,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information provided to us by you, our clients, our agents, and others who use our Web site. For purposes of this Privacy Notice, “United Real Estate Group” refers collectively to United Real Estate Group and the affiliated companies and brands that provide this notice, including when this notice is made available through a website operated under a different brand or through a United Real Estate franchisee website.

This Privacy Notice describes the ways in which we process Personal Information. We may amend or update it from time to time. We encourage you to read this Privacy Notice.

URE is the data controller of the Personal Information we process and is therefore responsible for processing Personal Information in compliance with applicable data protection laws.

For additional information about your rights and choices under applicable law, please review “Your Rights.”

II. What Personal Information We Collect

For purposes of this Privacy Notice, “Personal Information” means any information that, by itself or in combination with other information, identifies, relates to, describes, references, is capable of being associated with, or can reasonably be linked, directly or indirectly, to an individual, a device, or a household. Personal Information does not include information that is anonymized, or information otherwise excluded from relevant data protection laws. The categories of Personal Information URE collects may include:

  • Contact Information: Name, address, email address, phone number
  • Technical Information: IP address, device type, operating system, browser type, settings; data collected using cookies (see Section X.(i) Web Tracking) for information about cookies.
  • Site Interactions: Records of real property, including properties you have listed, viewed, searched for, purchased, sold, or considered purchasing or selling, and your property search criteria and preferences.
  • When You Contact Us: When you contact us with questions about our services, our business, or other matters, we will use any Personal Information you provide, including, for example, your name, geographic location, email address, and phone number to resolve your request or answer your questions, or to provide additional information related to your inquiry.
III. Sources of Personal Information

We collect Personal Information from many sources. It may come directly from individuals (data subjects), indirectly from individuals (i.e., interactions with the website), or from clients, colleagues, and publicly available sources.

For example, we may collect Personal Information:

  • Directly from you;
  • That is publicly available (e.g., social media);
  • When it is required for the provision of services from our vendors;
  • When individuals browse or interact with our website at unitedrealestate.com (the “Site”) or use any of our online services, when you use any of our sites, apps, or services;
  • From third parties who provide it to us;
  • In carrying out our business, including records of interactions or correspondence with URE, including your attendance and participation at events we may hold); and
  • When individuals email us or provide Personal Information to us in other circumstances, such as requesting details about or attending and participating in an event.
IV. The Purposes of Processing Personal Information

We will process Personal Information only for the purposes set out below, as well as other purposes for which you give your consent. We will not process the Personal Information we collected about you for materially different, unrelated, or incompatible purposes without providing you notice or, where required by law, obtaining your consent.

  • Providing real estate brokerage services, including searching for real estate properties meeting your search criteria and beginning the process of listing your property for sale;
  • Responding to your requests, including sending you our catalog, free bulletins and reports, and updated information about properties;
  • Managing our business relationships with clients, agents, brokers, franchisees, and Team Members, including billing, accounting, commission processing, collection, and support services;
  • Providing information relating to our products and services, including marketing communications sent with your consent where required by law;
  • Recruiting, onboarding, and supporting real estate agents and processing employment and independent-contractor applications;
  • Administering, maintaining, and improving the functionality of our website and other IT services;
  • Protecting the confidentiality and security of your information, and preventing, detecting, and responding to security incidents, fraud or potential fraud, or other illegal activities;
  • Responding to complaints and customer service inquiries;
  • Meeting our legal and regulatory obligations, including real estate licensing, recordkeeping, and fair housing obligations, and responding to requests from law enforcement personnel and agencies as required by law; and
  • Evaluating or conducting a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation of URE; and
  • Complying with applicable legal requirements, industry standards, and our own policies
V. Whom We Disclose Personal Information To

We may disclose Personal Information to the following categories of third parties:

  • Our affiliates (such as subsidiaries that we may own)
  • Service providers: We use services providers such as website hosting and management companies, data storage and data analysis companies, event organizers, and marketing technology companies. Our data processing agreements with these service providers will describe the purpose of the processing, will not permit them to use Personal Information for any purposes other than as is required to perform the function for which they have been retained and will commit them to comply with applicable data privacy laws and regulations;
  • Our auditors and professional advisers;
  • Parties to a corporate transaction or proceeding: In the event of a corporate sale, merger, reorganization, bankruptcy, dissolution or similar event, Personal Information may be part of the transferred assets;
  • Public authorities and legal proceedings: We may disclose Personal Information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern the Site; (d) protect our rights, privacy, safety or property, and/or that of you or others; and (e) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

We may also disclose any information, including Personal Information, as we deem necessary, in our sole discretion, to comply with a subpoena, any applicable law, regulation, legal process or governmental request.

VI. How We Protect Personal Information

URE has appropriate physical, technical, and administrative safeguards in place designed to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. You should keep in mind, however, that no Internet transmission is ever 100% secure or error-free. In particular, e-mail sent to or from our website may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

VII. How Long We Retain Personal Information

Personal Information will be retained by URE for as long as the information is required to fulfill our legitimate business needs or the purposes for which the Personal Information was collected, or for as long as is required by law.

VIII. California Residents

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (CPRA) of 2020, provides California residents with several consumer privacy rights. These rights include:

  • Right to access
  • Right to correct
  • Right to delete
  • Right to opt out of automated decision-making (certain industries)
  • Right to opt out of the selling or sharing of Personal Information
  • Right to limit the use of sensitive personal information about you
  • Right to non-discrimination

You can access our “CPRA Privacy Policy” by clicking here.

IX. Your Rights

Depending on the country or U.S. state in which you reside, you may have various rights relating to Personal Information about you. These rights include:

  • Right to confirm whether we are processing Personal Information about you;
  • Right to access Personal Information about you: You have the right to confirm what Personal Information we are processing on you and to access the Personal Information, including: The categories of Personal Information; the categories of sources from which the Personal Information is collected; the business or commercial purpose for collecting or selling Personal Information and/or sensitive Personal Information; the categories of third parties to whom we disclose Personal Information; and the specific pieces of Personal Information we have collected about you;
  • Right to correct inaccuracies in the Personal Information about you;
  • Right to delete Personal Information about you: Subject to certain exceptions, you have the right to request the deletion of Personal Information that we have collected about you.
  • Right to restriction of processing: In certain circumstances, you have the right to restrict the processing of Personal Information about you;
  • Right to delete Personal Information: In certain circumstances you can request us to delete the Personal Information that we process about you.
  • Right to data portability: You have the right to request a copy of Personal Information, if it exists in a digital format, that you previously provided to us. We will provide the copy to use in a portable, and to the extent technically feasible, readily usable format that allows you to transfer the Personal Information to another data controller without hindrance.
  • Right to opt out of receiving marketing emails: You can request that we send you marketing information and sign up for electronic newsletters and client alerts. You can also request that we stop sending you marketing or other promotional communications through the opt-out link in any of these communications, or by using the information provided in Contact Us.
  • Right to opt out of the processing of Personal Information for the purposes of:
    • Targeted advertising
    • Selling (for both monetary and other valuable consideration)
    • Sharing for purposes of behavioral targeting;
    • Use of automated decision-making, including profiling (“In furtherance of a decision that produces a legal or similarly significant effect”)

Residents of certain jurisdictions and their authorized agents can submit requests to exercise their rights described above for our review.

We may request additional information to verify the authenticity of your request, including confirming Personal Information that you have already provided to us, or potentially requesting additional Personal Information. We will provide you with confirmation of our receipt of your request within 10 business days. We will work diligently to satisfy your request without undue delay, but no later than 45 calendar days. We may request up to an additional 45 calendar days to honor your request, depending on its complexity. Consumers intending to exercise their rights described above should submit a verifiable request here privacyportal.ure-group.com or by emailing us at privacy@ure-group.com.

If we deny any of your rights granted under privacy laws, you may have the right to appeal the decision with us. If you would like to appeal a prior decision, please e-mail us and include ‘Appeal’ in the subject line, along with the prior request and related communications. We will notify you in writing of any action taken or not taken in response to your appeal not later than the 60th day after receiving your appeal. We will include a written explanation of the reason or reasons for our decision. You can send your appeal to us following the instructions located below, in the “Contacting Us” section. Additionally, you may contact the Attorney General or the supervisory authority of the state or country in which you reside if you have concerns about the results of the appeal.

X. Web Tracking
(i) Cookies

A "cookie" is an element of data that a website can send to your browser, which may then be stored on your system. URE uses different kinds of cookies on the Site. For detailed information please see our Cookie Notice.

(ii) Do-Not-Track Signals

Your browser may allow you to send "do-not-track" requests to websites you visit. If you enable this feature and your browser sends a "do-not-track" request, the Site will respond by deactivating all nonessential cookies set on the Site.

(iii) Google Services

On the Site, URE uses several services provided by Google:

(a) Google Analytics

This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Please note that, for the Site, we activated the IP anonymization, i.e., Google will truncate/anonymize the last octet of your IP address to ensure an anonymized collection of IP addresses (IP Anonymization). In exceptional cases only, the full IP address is sent to and shortened by Google servers in the USA.

On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the Site, compiling analytics, demographics, and interest reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available here.

Further information about how Google uses advertising cookies can be found here.

(b) Google Maps

[Additionally, because we use visual mapping services on the Site, please be aware that the Google Maps/Earth Terms of Service, including the Google Privacy Notice also applies.]

XI. Third-Party Sites

Our Site may contain links to other third-party sites. When you click on one of these links you are visiting a website operated by someone other than URE, and the operator of that website may have a different privacy notice. URE is not responsible for their individual privacy practices. We encourage you to investigate the privacy notices of these third-party operators.

XII. Revisions to This Privacy Notice

URE reserves the right to change this Privacy Notice at our discretion and at any time. Please check this Privacy Notice regularly. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

XIII. Contact

If you have any questions about this Privacy Notice or our practices relating to Personal Information, you may contact us at privacy@ure-group.com.

The Site is owned and operated by URE.